CASE STUDY
Accelerating Brand Intelligence with RadarIQ for a Leading Non-Profit Foundation
About the Client
A leading non-profit foundation working towards supporting and promoting Carnatic music worldwide through music concerts, vocal lessons, and maintaining the legacy of the art form. The organization faced challenges in reaching a wider global audience and monetizing its cultural initiatives. By implementing RadarIQ, the foundation gained deep insights into audience behavior, identified engagement signals across geographies, and executed targeted promotions. This empowered the foundation to expand global reach, increase participation, and strengthen cultural impact.
Rise in audience reach
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RadarIQ helped us unlock customer signals we never had before. With analytics and social listening, we can now run targeted promotions and connect Carnatic music with a global digital audience
– Senior Vice President
Opportunity for Impact
Rise in audience reach
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Increase in revenue
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Faster decision making
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Key Challenges Faced
- Limited visibility into how their content and initiatives were perceived across digital platforms.
- Difficulty identifying and engaging high-impact influencers driving conversations about Carnatic music.
- Inability to measure user engagement, traffic sources, or audience behavior in real-time.
- Lack of actionable insights for campaign optimization and audience targeting.
Our Solution
The client partnered with ACUVI+ITHENA and implemented RadarIQ:
Sentiment Analysis
Captured traffic channels, user engagement, visit patterns, and sentiment across platforms
AI-Driven Targeted Promotions
Enabled data-driven segmentation for promoting concerts, workshops, and digital events
Influencer & Trend Tracking
Identified cultural ambassadors and tracked conversations amplifying Carnatic music
RadarIQ Dashboard
Delivered audience insights with smart recommendations for faster decisions