Case study

Accelerating OTT Growth with RadarIQ for a Leading Streaming Platform

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Real-time sentiment Competitive benchmarking
Client
Leading OTT platform
Content
Films, videos and music
Solution
RadarIQ
Delivered by
ACUVI, powered by ITHENA

About the client

A leading OTT platform renowned for its diverse on-demand catalog of films, videos, and music. Focused on expanding its subscriber base and sustaining engagement, the client leveraged ACUVI’s RadarIQ solution, powered by ITHENA, to launch its streaming service with precision-targeted promotions. RadarIQ provided real-time sentiment insights, agentic AI recommendations, and competitive benchmarking, enabling the client to optimize campaigns, boost engagement, and accelerate growth in the competitive OTT market.

1%

Downloads from multiple sources

RadarIQ equipped us with the analytics we needed to launch our streaming service and execute targeted promotions. With real-time insights, sentiment analysis, and competitor benchmarking, we improved engagement, strengthened our market position, and achieved significant revenue growth.

Director, Digital Strategy

Opportunity for impact

1M+

Downloads from multiple sources

30%

ACU (Average Concurrent Users)

300K+

Active users across multiple geographies

Key challenges faced

  • Lack of visibility and difficulty driving adoption in a competitive OTT landscape
  • Difficulty managing diverse audience feedback in real time across global markets
  • Inability to ensure targeted promotions without accurate audience insights
  • Difficulty understanding competitor positioning to differentiate content offerings

Our solution

ACUVI, powered by ITHENA, provided RadarIQ to launch the streaming service and enable targeted promotions:

RadarIQ dashboard

Delivered real-time monitoring of brand mentions, sentiment, and content performance across platforms

Geographic & demographic analytics

Mapped audiences by location, city, age range, and sentiment distribution across geographies for deeper intelligence

AI-driven targeted promotions

Identified trending shows, audience segments, and NPS shifts for precision marketing

Competitive analysis

Offered deep analytics on competitor offerings to guide differentiated content strategies

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